The 2020 Ulimate On-Page SEO Guide

On Page Search Engine Optimization

The Ultimate Guide For 2020

This guide is written to be actionable.

Some of the optimizations are low-hanging fruit and can be done quickly and easily. Some will take more time and technical skill . You don’t need to do everything at once. You can keep coming back to this guide to continually improve the optimization of your pages.

This guide is for you if:

  • You are planning to create content
  • You have existing content that has not been optimised
  • You want your content to be noticed by Google
  • You want your content to perform well in search results pages

 

What is on-page seo?

Search Engine Optimization has two branches: on-page and off-page. The term ‘on-page SEO’ describes the optimization of individual pages  in order to those pages more visible on search engine results pages.

Why it matters

The appearance and position of a link on a Search Engine Results Page (SERP) depends on:

  • how relevant the search engine thinks that the page is.
  • how trusted the search engine thinks that the page is.
  • how authorative the search engine thinks that the page is.

Before Google can assess the value of a page  Google needs to know that a page exists, know what the page is about, and know who the page is relevant to.

Google is very good at working out these things for itself.

However it has become extremely clear that Google rewards pages that have content and markup structure that help Google to understand the page.

Well-structured markup and content can have dramatic effects on search engine positioning.

Good content and structure can be built-in from the start of the content-creation process.

Here’s How To Do It

On-Page SEO and SSL Certificates

Be trustworthy. HTTPS And On Page SEO This is a part of the Ultimate Guide to On Page Search Engine Optimisation. Get in touch with …

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On-Page SEO: Use The HTML Tag Hierarchy

Structuring Your Content Use The HTML Tag Hierarchy. This is part one of the Ultimate Guide to On Page Search Engine Optimisation. Information Is Structured …

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On-Page SEO: Site Speed

The foundation of website performace Site Speed. This is a part of the Ultimate Guide to On Page Search Engine Optimisation. The Foundation Of SEO: …

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Content Creation Research For SEO

Your starting point Content Creation Research. This is part one of the Ultimate Guide to On Page Search Engine Optimisation. You already know who your …

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On-Page SEO: SEO Friendly URLS

Your starting point SEO Friendly URL’s This is a part of the Ultimate Guide to On Page Search Engine Optimisation.   seo-friendly urls Make sure …

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On-Page SEO: Editing Image ‘alt’ Tags

Your starting point Add Alt Text To Your Images. This is part one of the Ultimate Guide to On Page Search Engine Optimisation. How Add …

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SEO Keywords

On-Page SEO: Put Your Keywords In The Title Tag

Providing clarity attracts traffic Using Keywords In You Title Tag This is a part of the Ultimate Guide to On Page Search Engine Optimisation. Put …

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On-Page SEO: Editing The Meta Description

Concise descriptions attract readers. Editing The Meta Description. This is a part of the Ultimate Guide to On Page Search Engine Optimisation. Edit The Page …

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On-page SEO and internal links

On-Page SEO: Internal Links

Connecting your content Using Internal Links This is part one of the Ultimate Guide to On Page Search Engine Optimisation. Create hyperlinks from the piece …

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SEO Checklist

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